Loyalty is a key component of great branding, displaying constancy and dependability in both owners and employees. Ruth, a biblical example, demonstrated unwavering commitment to her mother-in-law Naomi by proclaiming, “Where you go, I will go” (Ruth 1:16). Her effort fostered trust and left a lasting legacy.
Similarly, Jonathan’s commitment to David exemplifies selfless support in relationships. Despite being the king’s son, Jonathan prioritised David’s life before his own, deepening their friendship and demonstrating that true loyalty can overcome personal ambition (1 Samuel 18:3–4). This loyalty strengthened David’s leadership and future kingship.
Follow Ruth’s and Jonathan’s lead in creating a positive and productive environment. Owners and employees should both commit to each other’s success, thereby strengthening the brand’s integrity. Encourage one another to work hard and faithfully to create a strong, trustworthy brand that reflects Christian principles.
